Today, I want to talk a bit about volunteering as a way to stimulate your business. Nothing screams “Expert” like sitting on a panel of judges, being a member of a board or even just coordinating an event. I’ve done all of these things, wearing my volunteer hat and each has ended up adding to my bottom line.
Just a disclaimer here, I didn’t set out to make money from these activities. I participated because I was called on to do so. The organizations I worked with needed the kind of help I could offer and friends recruited me to come on board.
The result of my hard work was a higher profile and a step up the ladder in expert status. People had an opportunity to see how to incorporate my services into an existing structure and the benefits my knowledge provided to the organization. Without fail, I have been hired by those I’ve worked with on committees, been recommended to their friends and even been paid to provide additional services to the organization.
When one considers the cost of engaging a new client, the ROI from volunteering is high. Unlike networking, you don’t need an icebreaker, you can start talking about what you do and people will eagerly listen. A valuable part of volunteering is that you tap into an entirely new group of people who don’t know you but are interested in your services.
Don’t underestimate the opportunities for media exposure and PR, when volunteering. Often organizations have a mainline to news outlets and are more than happy to include you in their publicity, news releases and promotions. Some well-placed media spots could be priceless for you and your business.
Above all, volunteering is fun, exciting and makes you feel good. I like the fact that you can stretch your capabilities much more than you would with a paying client. You can try new things and increase your skills. You’re only limited by your imagination when using these opportunities to learn, grow and change it up.
So my advice is to use volunteering to create win-wins for everyone involved, you’ll be happy you did.
Andrew Tjernlund - The Secrets that Made $10 Million on Amazon in 2015
January 15, 2016
Jack Canfield on Focus Forward
July 7, 2013
The Key Ingredient to Success - Are YOU Missing It?