Thanks so much to AM EX for shedding some light of small business with Small Business Saturday. It made me think about the article that I wrote awhile ago and am so passionate about. I wanted to make sure everyone had an opportunity to see it. This is such an important topic, I hope you will help me get the message out by re-posting, re-tweeting and getting it everywhere.
This year make your gift really count. Think as much about the impact our gifts are having, as the actual gift this holiday season. We need to consider the result that our spending is having and adjust accordingly. The following is a list of a few things you might want to think about before reaching for your wallet.
Think Small: This year why not make a concerted effort to purchase from the little guys. Now more than ever, small businesses need your help. A few dollars either way could make the difference of making or breaking them. Check out some of those boutiques that you always drive past on your way to a big box store. You’ll be amazed at the freshness of the selections when you get away from the malls.
Think Unique: What is more fabulous than purchasing a handmade item? They’re not only one of a kind, they’re made with care. You’ll just feel the love that’s gone into them. Yes, it might cost a few dollars more than the acrylic scarf made in a factory in China but it looks better, is warmer and will practically last forever. Apart from that, the look on the recipients face is priceless. When you get the invitations to the craft shows, this year make the time to go…
Think Original: With so many artists creating incredible pieces there’s never any reason to buy fakes. Many studios have open houses before the holidays. Go enjoy a cup of cider, maybe a glass of wine and a piece of cheese and check out what our very own art community is doing. You’ll not only be bowled over by creativity but you’ll be amazed and entertained by the stories. These people are colorful! Talk about a gift with a history. I know of an artist selling handmade ornaments for under $15.00 and limited edition, signed pieces for under $25.00. There’s no way to beat those prices!
Think Experience: Maybe there’s a person in your life who has it all. The last thing they need is another anything. I say offer them an experience. Buy tickets to an event, play or a great dinner, there are certainly enough choices and price ranges available here. If I remember correctly, it’s the thought that counts!
Think Local: In you can’t buy it from a small business look to local retailers and manufactures. They’re being hit just as hard by this economy as the small businesses. Some are being forced to make some tough decisions and our friends may be negatively affected by those decisions. So, this year more than any other let’s all make an effort to support some of the terrific local companies founded and headquartered here.
Think Early: Nothing is worse than waiting until the last minute. Not only is it hugely expensive, it’s oh so obvious to the gift’s recipient. Starting early has lasting effects on everyone involved. You usually shop more carefully, choose just the perfect gift and are able to help keep more money in the community.
Think just think: So this year expend the effort to make this holiday season really count. Make it different for everyone. Increase your success rate when it comes to gift giving. Don’t wait until your loved one opens their fabulous new gift to start the smiles. Jump start the process by purchasing from those who really appreciate making the sale. You’ll be so happy you did.
Don’t just think about shopping locally on Small Business Saturday, consider it the rest of the year as well. Happy Holidays from Saltar Solutions!
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