CALLING ASPIRING ENTREPRENEURS – GET MORE FOR FREE
December 21, 2010
Tip 2: Get More for Free
There are a million things someone might do to take action, but since we’re looking to save money and keep it simple, the best advice I have is to conduct research. You might want to start with the list you made in step one. Look at those areas in which you’ve identified that you are in need of help.
Get Ready to Research
The first step might be an online search. I usually log on to Amazon to see what books come up when I type in the desired subjects. Blogs are a great source of free info, so is twitter and Facebook. Find valuable sources and follow them for “real time” information. Tele-seminars, webinars and seminars are great. Usually free, they are a great way to increase your knowledge without much effort.
You might want to check Google, Dogpile, LexisNexis, the Public Library, etc. There’s probably more information on your topic than you could ever read. The goal here is to separate what’s reliable from everything else. You should be able to find some interesting “White papers”. White papers generally offer a more intellectual view of the topic. There could also be some worthwhile information on You Tube. Periodicals are a great resource. You might want to look through pertinent magazines either online or at the bookstore.
Speaking of the bookstore, after I have gathered a decent amount of information, I head to my local Barnes and Noble orBorders to do some hands on research.
Knowing Who’s Who
You should soon be able to identify the experts in any field. At this point, you’re probably able to recognize their names because they’ve been popping up in during your research.
If you really don’t want to spend any money, and I applaud you for that, the library is a great source of free material. Some libraries don’t carry the latest releases but they are filled with books by the same experts you’ve just been exposed to. Often the same information is frequently repackaged and appears in their latest book. The caveat to this concept are books on things like social media. In an area that’s evolving quickly you need up to the minute information.
The best thing about this exercise is that it will give you a heads up on those people to watch in specific areas. You could create a Google Alert for each of them and when they publish something or are mentioned in the news, you won’t miss it. By tracking them and you’ll be privy to loads of valuable information for free.
Jot down the names of the experts and the materials that interest you, right in your notebook. Create a folder and insert those articles in it. The goal here is to start to keep everything in one place so it’s easy to find and manageable to track.
Tune in tomorrow for Tip 3: Set Goals
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