I hope everyone in my network is watching this one unfold. Camille, whom I wrote about on Monday, is fabulous at promotion. She’s a master at it. I want all eyes on herfor clues on how to keep your name in the news and your news on everyone’s lips.
Repackaging Old News to Look New
Today she’s Trending Now in the “NEWS” with something that everyone has known about her for years. The announcement was made that Camille had a spotty past when she married Kelsey in 97. She launched here career in show biz was as exotic dancer for MTV. Her film making history is common knowledge. Or at least I thought so, until this morning when it’s BIG news to the other Real Housewives. Who’s kidding whom here?
Emotionally Appealing to the Masses
Yesterday, after shooting the “Welcome Back” episode for “The Real Housewives of Beverly Hills”, Camile announced that she was thinking she wasn’t going back. It seems that she never liked it, only did it for Kelsey and now she is a single mom with two children to raise. I know it’s getting deep in here…
Enough tabloid trash. What I want everyone to pay attention to is how to use the media to keep your name on their lips. Now I’m not recommending that people go to extremes to manipulate the media but I am saying there are things that everyone can do to get more attention for themselves and their business.
Here are a few steps anyone can take to get some exposure:
Decide the goal of your media exposure – what are you trying to achieve?
What’s your platform – what are you qualified to speak about?
What resources do you have to invest in your campaign – time, money and energy.
What’s events are in the news that you could talk about?
Research what media outlets, hosts, reporters are a good match for your topics
Create a “One Sheet”
Contact them with your ideas
This is a tried and true method that when done properly delivers thousands, and when done expertly, provides hundreds of thousands of dollars in FREE media exposure.
Let’s look at it this way. There are thousands of hours of TV and Radio airtime that needs to be filled with fresh content EVERYDAY! Every minute of every day needs to be filled in every market. Now let’s consider print media, online communications, blogs, webinars, teleseminars, etc. We’ve just exploded those thousands of hours that are up for grabs to millions.
With all this time available, why shouldn’t you and your business have some? There’s no reason not to take advantage of the opportunities for FREE media, today.
If I’ve piqued your interest and you’d like to seize this golden opportunity to take advantage of these FREE opportunities to promote your business, contact me TODAY! I will show you how to get you on the air in no time at all.
This is absolutely the best deal out there and anyone can take advantage of this explosion in FREE airtime.
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