Everyone seems to be talking about the contacts. They mention having this one or that one’s phone number. Or they claim to be Facebook friends with some of today’s top producers. Some say they are only a phone call away from Trump, Oprah and Seth Godin. I’m really happy they have these contacts and hope they prove to be valuable assets for them. Having this contact info is terrific! Hopefully they are able to maximize it.
Here’s what I find interesting…
People place such a high value on contact information, yet don’t promote themselves to their market. How many times have you searched a website for a phone number, address or contact name? Ready to purchase their product or service, with just one question holding you back, you sift through pages that don’t bring you closer to the answer. Maybe you’re intent on scheduling a booking. Charge card in hand, you’re clicking through pages until you give up. After awhile it’s just easier to hire someone else. Instead of encouraging people to contact them, some people are apparently determined to keep their contact information a deep, dark secret.
I know people aren’t interested in getting calls from telemarketers. Neither am I. But I am interested in customers calling, so I give them my number and make it visible on every page. You might want to check to make sure your number easy to find on your site.
Making it really easy for your target market to do business with you will pay off. I recommend including your contact info on every email. Consistently offering these details works to reinforce your brand as well. Don’t make them have to waste valuable time sending you another email asking for your number, flipping to another screen to look you up or searching for your business card. Display it plainly for all to see at the bottom of EVERY email. Include your company name, number and web address. Many people are now including their Facebook, Twitter, Skype accounts, as well. It doesn’t hurt…
While we’re on the topic of contact information, please don’t hand me a business card printed in Barbie size font. If I need binoculars to read your card, I won’t be calling.
This idea probably seems too simple to be a blog post, but you’d be surprised how many people are missing this simple concept and some revenue as well, I suspect.
Now that business is starting to bounce back, some new customers just might be trying to get in touch with you. Promote yourself, your business and your products in every way you can. Include your contact information proudly and for all to see. You’ll be happy you did…
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