In this 3 Part blog entry, I’ve explained how a step-by-step process to move from idea generator to entrepreneur. Part 1 titled From Idea to Entrepreneur gives lots of useful information that is easy to take advantage of but vital to your success. After reading that you’ll naturally want to check out Part 2Names Will Never Hurt You – Not So. and now for Part 3…
Building your Website
Website design and development is not something I feel knowledgeable enough about to discuss here. I hire, and recommend that my clients hire, these services out. My best recommendation would be to check out this site for lots of great information. Usingkeywords is very important when building your website, and just about every other aspect of your business. Keywords help people find you when they’re searching for what you have to offer. Without a through keyword search, you’ll be shooting in the dark, hoping to stand out in a crowd of millions.
There are practically unlimited ideas on how to market a business. It’s important to get creative and think outside of your industry. If everyone’s doing it, you’ll want to do something different so your company stands out. The most effective way to maximize marketing efforts on a budget is through relationships. Some ideas you could use include custom content articles, post advertisements in forums or blogs, or use online streaming sites.
Professional design is worth its weight in gold
Don’t make the mistake of not taking the graphic design of your new business seriously. It is imperative that you engage the best designer that you can possibly afford. Many people scrimp on this stage and usually aren’t in business long enough to rectify the mistake. Without a top notch design people will not take you seriously and therefore your business will not succeed.
This will be a very easy step if you’ve gone through a professional branding process. All the resources that you need can be harvested directly from the branding documents created earlier.
When it’s time to go to press, print small quantities of the collateral. It’s important to live with these materials and make changes as needed before printing thousands of anything. This will also give you an opportunity to test your marketing strategies.
Maintaining the business
Staying consistent with your brand while pressing forward can be a bit of a challenge. It’s not easy to do everything that is required of a new business owner. Often entrepreneurs spend more time working “in” their business then “on” their business. This is costly and usually sacrifices growth and the vision to take the business to the next level. I firmly believe it’s much better to pay a business consultant or business coach to help you set your business up to succeed. The results far out weight the expense. Without their help, a new business owner could easily get lost in the process, waste enormous amounts of time and money and make plenty of mistakes. Not to mention the opportunity costs associated with not being able to maximize the opportunities that come their way. This could actually be the most expensive of all losses.
Don’t let this happen to you…
Get the help you need. I’m experienced at getting ideas off the ground. I’m serious about success and can help make decisions. If you’d like to know more about what I do, give me a call. I might be able to offer the help you need to turn your idea into the reality of your dreams….
Andrew Tjernlund - The Secrets that Made $10 Million on Amazon in 2015
January 15, 2016
Jack Canfield on Focus Forward
July 7, 2013
The Key Ingredient to Success - Are YOU Missing It?