Part 3 of this 5 part series and I have to say that this is a mistake that I just can’t understand. It just doesn’t make a bit of sense to me and actually it puts me in a mild state of ragewhen I hear about it.
I mean after all…
I get that you might not want to spend money on a brand, which I talked about in part 1. That’s a big mistake that can have dire affects on the stability of your business, but I get it. People might not actually see the need or grasp the process, so they find it too far out of their consciousness. Since its complex, I can give them the benefit of the doubt.
And I can see making a mistake with the naming of your business, that’s completely understandable. With so many of the obvious names already being owned by someone else its hard to get a good one. Many people aren’t creative enough to actually hit on one that has the right amount of cache. Its tough to get something that works, it can be done but its work. Some people try to make it happen and it falls flat. I can see it happening, so I get it.
But this mistake… This one sends me into orbit!
I just can’t wrap my head around at all. To me it seems totally without logic, reason or merit. I just can’t imagine anyone in business today not using social media. How can someone who is trying to sell a product or service not use the fastest growing form of marketing, advertising and promotions available? Furthermore, its free!!! With all the expenses that a business owner can’t get around and MUST pay for, social media is a dream come true. So why aren’t people on it?
Some people tell me that they are private people. I have a hard time understanding being so private that you can’t have a Facebook account. “Come on now people.” You don’t have to bare your soul, just show a bit of personality and a some high level thoughts or feelings. Nothing too over the top is needed.
Time Waits for No One
I hear people say that they don’t have time, yet they drive halfway across the state to network. I say be more selective about your networking and spend some time speaking to people you already have a relationship with.
Then there’s the, “I don’t know what to say.” Well, check what everyone else is saying and start answering them. Write a bit of news about your business, current events, something new in your life, or talk about what the dogs are thinking. Just open up the conversation and see what happens.
What about those that think no one is interested in what they have going on. I say if your business is that boring you have more issues that social media. Make something of interest happen in your business and then write about it.
From Shy to Sly
OK, you don’t want to talk about yourself. Understandable. So change it up and talk about others, as well. Sharing the focus with other people sends the message that you’re a team player, generous and willing to share the spotlight. Be careful to do this in moderation so others don’t think you haven’t done anything alone since infancy.
Whatever social media you decide to use, make sure to update often. I wonder if the person is really serious when they haven’t updated their page or responded to posts for 5 or 6 months.
Here’s my advice, use it as much as you need to deliver the desired image, message and knowledge to your audience. Use it often, strategically and logically, after all its FREE!!!
If you need help figuring out how to get on board with social media, contact me. I have some great tips and tricks to get you moving in the right direction.
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