In response to my previous blog post Thinking Big Pays Off, I’ve had many people ask me to list some names that I think are good. Regina Barr of Red Ladder, was adamant about getting me to include more info and I couldn’t resist. So I’ve decided to give you my take on some of the names that are out there and my thoughts on them. I hope this helps and that it gets your juices flowing.
So here goes…
Alta Vista - can’t you just feel yourself on the top of the hill looking into a beautiful scene. It paints a very clear picture in my mind. Paint a picture in your audience’s mind
Alfa Romero – You can just feel the sex appeal that exudes from this name. This is definitely the guy you either wanted to be or to sneak out with. Speak to your market’s hidden desires.
Tonka – Its rough and tumble and that’s as it should be. It sounds like you’re serious about this item. As a gift, because generally speaking kids don’t buy Tonka Trucks for themselves, it is a clear winner.
Crabtree & Evelyn – Delicate, feminine and chic. Sounds like a tiny shop in “the lanes” in Brighton, UK. They wrap the stuff up for you as you buy it and you FEEL the experience.
Fuji – Clean, clear and off the beaten path. For people who know better and are willing to go the extra mile for crisp and untouched. Sends the message to me that it is worth the price.
Austin Martin – Exclusive, wealthy and steady. Sounds like it has been around for centuries and you can depend on it.
Intel – Intelligent and hidden. We don’t need to know what it does, we just know it does it right. Makes me think that if I knew what it actually did I wouldn’t want or need it. Speaks to something the customer wants yet hasn’t a clue on what it is. This is super successful branding. Can you imagine buying a computer without an Intel Processor? I can’t!
Napster – Just steal it. Tells it like it is! Bold, dynamic and young, Com on people… is this a great name or what?
Pixar – More stuff we don’t understand but love. Lots of pixels that create pictures that entertain us. Make us happy.
Yahoo - It’s fun, excitement and a great time. This takes us from our boring desk jobs and gives us a fabulous experience without us moving from our chair. Best yet, the experience is private. The connection is made virtually. Emotionally charged experiences are what we’re all looking for in a name.
I hope this helps you get a better ideas of the emotion, energy and excitement you can communicate with a well chosen or uniquely designed name. The process I use is super fun and definitely a new way to look at the naming process. Contact me for help naming your company.
Please comment with any names that you find attractive and why. I’d love to hear from you. Thanks,
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