In 2009, I went to the National Publicity Summit in NYC. It’s an event that authors, entrepreneurs and experts attend to pitch to media people in the hopes of snagging some free publicity. It’s great fun, while being a tension convention. Lined up for a two minute pitch, you need to be ready for anything. During your time with the producer, you must roll from one pitch to another, in an attempt to find something they like. All said, I loved it and have gotten some air time from my pitches.
My major reason for going to the summit in the first place was to learn a proven system for getting publicity. The info learned at the summit is the foundation on which my “Airwaves and News Briefs” program is based. The program has been very success and my clients love it and it works like a charm. If you’re interested in free publicity and what it can do for your business, contact me.
Out of the Blue…
About a month ago I received a call, completely out of the blue, from Sandra Gordon, writer for the Consumer Reports online magazine. She wanted to interview me about travel. We set an appointment the next day for the interview. Fast forward to the following day, the interview went without a hitch. The following is some strategies for making the interview work for you.
The very first step is to know as precisely as possible what the interviewer is interested in. What’s their angle on the particular story? Work from that starting point.
Don’t wing it! Do your homework. Know exactly what you want to say and the points you want to make.
Make sure the points you are making are relevant. Pinpoint them if possible.
Have the points you want to make written down.
Create sound bites from your points. The more impact the better.
Use any stats that illustrate your points.
Give examples that paint pictures in the mind of the interviewer.
Touch on your credentials. Why are you qualified to talk about this topic? Hint – it must be more than a degree.
Pay close attention to the interviewer’s responses. You might have to shift strategies, a few times, mid interview to give them what they want. (This is where the research comes in.)
Let them know that you are available if they need additional info.
Always thank them for their time and choosing you.
This is the system I use and it works very well for me and my clients.
After not speaking on this topic for a few years, I was able to give Sandra enough good info for two articles. Please check out the first article that came out Monday.
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