Many people seem to be amazed at the number of conferences that I attend. Often I travel to NY, Chicago, Vegas, or Philadelphia for the big ones and I attend small events here in Minneapolis when I can. While upwards of six a year might seem excessive, in reality I wish I was able to attend more. I’d like to get to around ten annually. My additional four events would be local.
Local just might be the better option
The big reason that I would focus more on local events is to network with people in my own backyard. It only makes sense that people who are in the hood, so to speak, are better people to get to know. After all there are many reasons that they can provide more valuable resources than the person living far away. Here is a list of just a few:
Local people are easier to develop and maintain relationships with.
There’s an opportunity to vary contact more due to their close proximity.
It’s easier for each to make referrals to the other.
Chances are you share common friends, associates and business ties.
It’s easier to support each other.
Attending local events opens doors for co-marketing, co-branding and co-presenting opportunities.
Attend at a higher level
Right now, I’m focusing on increasing my network in the Twin Cities of Minneapolis and St Paul. I’m attending/volunteeringat an event this week. Sharing my expertise with a group of attendees seems like a terrific way to give back, get noticed and elevate my status as an expert. Granted, many of the attendees are visiting from various locations in the Midwest, which doesn’t hurt either.
The bottom line here is to get out of the office, meet people and bring them into your “village.” Imagine expanding your network while increasing your chances of success.
They’re not normal!
The people in the room with you at these events are not the norm. They are the top of their field. If they’re not there yet, they will be. They are the active, aggressive, serious professionals. They aren’t afraid to take charge of their lives. They aren’t afraid to spend money, they’re not afraid to do deals and they’re not afraid of success. They’re the winners. You definitely want to know these people!
Support your network
Apart from all this, it’s always a good idea to stimulate the local economy by spending money with someone you could easily get to know very well, do deals and tap into their network.
Attending conferences is a winning idea!
Any ideas about why conferences are beneficial would be greatly appreciated. I’d love to hear your reasons for attending. I’d also like to know what you want the take away to be. Thanks for your help.
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