THE DEAL OF A LIFETIME COULD BE RIGHT UNDER YOUR NOSE
July 7, 2011
The fact is that large corporations need us.
They need entrepreneurs and small businesses to provide an array of functions for them. Here are a few options that spring to mind immediately:
They would like an entre into a market that they are trying to attract
A quick route to a market or group of markets that they can’t attract themselves
Subject matter experts that have a message that supports their product or service
Something that ties in to their product or service that would set their offering apart
Anything that is attention grabbing, unique or innovative
Why do they need us?
Corporations have undervalued creativity. Because creative people didn’t positively affect the bottom line, corporations got rid of them. Now they are left with corporate thinkers and have to purchase their creative ideas.
The good new is…
Creative ideas that have been solidly developed don’t come cheap. They are at a pretty stiff premium. The more fierce the competition, the higher the price. So it’s well worth you time and effort to design the offering.
Now about the offering…
They key is to have a concise idea of how their product fills a specific need the corporation is experiencing and pitch it to the decision maker.
Avoid these mistakes
The mistake most people make is they don’t have a clearly defined offering.
They might not fully understand the needs of the corporation.
They are too vague in their offering
They don’t reach the right person
They give up too soon on a good offering
They do all the work and then they never ask
They’re all around us
I see these opportunities practically everywhere I look. With so many large companies around who are loosing market share, trying to attract markets that have proven to be a bigger challenge then previously thought and with so much bad press out there, the opportunities are practically falling off trees.
This can happen to you!
If you have a product or service that you would like to find a large corporate home for and don’t know how to proceed,give me a call. I have lots of ideas and experience with this. I’d love to be part of your biggest success yet. Pulling a corporate deal, just might be your dream come true.
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