As anyone who knows me will attest, I love art. It fills my home, office AND basement. Much too much for my house and I have to rotate my art because it’s impossible to hang at one time. My love of art is bordering on scary.
While writing media releases for one of my clients, Anita Sue owner of the new Anita Sue Kolman Gallery, it dawned on me that artists have lots to teach business owners. I’m wondering if I’m the only one that sees this relationship. Usually firmly rooted in different camps and polarized from the other, they could benefit from paying closer attention.
Artists. almost always on a tiny budget, are masters at creating something from practically nothing. Usually breathing new life into discarded items, artists like Tracie Thompson use ordinary, mundane objects to art.
Business owners, frequently on a tight budget as well, might be better off looking at their resources with the eye of an artist. Seeking innovation, they might try asking themselves: What else can be made from the waste of this process? Are there other uses for these materials, or other businesses that could be using our products, byproducts or leftovers?
Artists are full of passion. They’re passionate about their art, the materials they use and the world in which they live. They exude it and people are drawn to their passion. Like a drug, their energy engages people and motivates them to offer amazing support. An artist’s passion is contagious and people are willing to spend exorbitant amounts of money to be part of it.
Business owners generally have their passion tightly locked away. More at home speaking about profits and losses on a balance sheet than their passion, business owners could take a lesson from artists. Statics show that 75% of all purchases are motivated by excitement and almost 95% of buying decisions are emotional, business owners might want to tap into their passion to increase their bottom line.
Artists are in a constant state of flux. Their art reflects the way they view the world, the materials at hand and their inner thoughts and emotions. They are a gauge for their community and their community supports them. Most artists’ work doesn’t get stale, it continues to grow and mature.
Business owners tend to hang onto things long after they have past their prime. Confident that something that worked years ago will work again, they tend to continue to do the same things the same way. They’re actually surprised when they don’t get the same results. The could use a bit of dynamism to keep their business strong and their systems up to date.
Finally, artists could benefit from looking at art as a business. Having a better understanding of the business world and some of it’s common practices would be a real plus for many of them.
Business owners might want to take in an art show or two. Take a few minutes to talk to the artists and really listen to what influences their art. It might come as a huge surprise that artists are often predicting the future through their ideas. Imagine being ahead of the next big wave of change. For a business owner having that vision could really affect the bottom line.
If you’re in either group and would like to get quick and measurable results for your business or company, give me a call. I’m here to help and have a documented history of providing triple digit increases.
Original photographic image by Tom Farrell of Farrell Photographic.
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