What do we all do the morning after? We rerun the party in our minds, determining it’s level of success. Now while there may be many different criterion for our rating system, here’s mine:
IT’S A NUMBERS GAME
How many people showed up? How many did I plan for and how many people graced my threshold? How many people did I have at “Casa Saltar” at any given time?
WITH NEW FACES
Beyond numbers, another way I rate my parties is how many new faces were there. I’m big on meeting people and invite them in with open arms. This not only widens my circle but gives everyone a chance to meet new people. Apart from that, it ensures that my parties are never just the same old people, rehashing the usual things. New faces breathes new life into any event.
LOTS OF MOVEMENT
Are people meeting each other, moving between circles and exchanging cards? Are they huddled deep in conversation “changing the world?” Parties tend to have both flows of movement. They usually start out with people in their own groups, then people circulate and talk more to the new faces, followed by huddling. When most people have left the party becomes one big group. I like lots of energy, so I usually keep guests circling around.
AND CONTACT AMONGST GUESTS
When people are sharing, caring and getting to know each other, the party’s a hit.
SOCIAL MEDIA IS NO DIFFERENT
The same way we rate our parties, we need to measure social media. It’s not all that different really. But, first we need to determine exactly what we want to track. Ron Jones offers a terrific post on measurement that you might like to check out. While he offers in depth info, I’m simplifying for you:
Awareness – How many people are aware of you and your business. It’s a numbers game
Influence – How many “Likes” are you getting to you content, retweets on your twitter, etc.?
Engagement – Are you getting new likes on your pages, comments on your blog, etc.?
Popularity – Are you increasing the number of Likes on your pages, new members and followers?
YOU’RE IN CONTROL!
Host your social media like a party and keep people involved, engaged and entertained. You can monitor the sites yourself or you could use any combo of the following:
Google Analytics – I think this one is a must for your site. It’s free, easy and offers tons of options for measurement.
Google Alerts – This is a must have. I recommend all my clients register and track themselves. When you really start engaging the media, you’ll be mentioned, quoted and sometimes the subject of a piece and never even know it. I never would have known that they quoted me as an expert on Fox Business News.Com without Google Alerts. It’s free and you’ll be amazed at how often your being quoted.
Facebook. Twitter, Linked In, etc. – These all have their measurement tools and I monitor them as well.
AND THERE ARE RESOURCES
Doing research for this post, I found tons of tools and measurement options. I am not familiar with many of these and some are very complicated. However with that said, I benefit greatly from them anyway. Robert Dempsey of Dempsey Marketing provides me with the measurement services. I recommend that if you are serious about measurement you might want to talk to him or someone like him, who specializes in SEO (search engine optimization).
My friend, and fellow New Yorker, Yomar Lopez is running neck-to-neck in an online contest and I have agreed to help. I need you to go to his blog and like, retweet and/or comment for him. The post is filled with info on SEO and I’m sure you’d learn lots. Thanks so much.
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