LUNCH EDITION – BIG RESULTS FOR SMALL BUSINESS OWNERS
September 20, 2011
We all know that small business owners need to maximize their opportunities. There are no other departments, outsourced divisions or temps that are supporting their efforts. They’re frequently the “chief cook and bottle washer” for their organization and the buck stops with them.
Since entrepreneurs are responsible for everything, and there’s no shortage of work to be done, my advice is use every opportunity to c0-partner with other businesses that have the same target market as you.
A NEW WAY TO LOOK AT GROUP THINK
I like to think of co-marketing or partnering as “group think.” As well all know, group think is a term usually associated with people being forced to think alike. But, to me, it means that we get together and think about what we have to offer, then brainstorm the event. This way you are able to come up with a few truly unique ideas.
SETTING YOUR BUSINESS APART
In other words, instead of saying, “let’s have a client and vendor picnic.” We get our associates (other companies that have the same target market and similar purchasing needs) together and compile a list of resources, services and people that each has access to. This produces spontaneous thinking that stimulates “out of the box” ideas.
What may have been just been another picnic, could turn into a one of a kind event. For example, any of the following:
An after work cocktail party easily becomes an evening theatre event because one business owner has a relationship with the theatre.
A barn dance because one business owner has access to a hobby farm
A regular party becomes an Arty-Party – supporting the local art scene
A treasure hunt – to kick off a new product launch. Imagine an old row boat filled with ice, keeping drinks and food cold, torches and search parties. The winning team discovers a treasure trove containing the new product. Talk about excitement. The new product would have everyone’s complete and total focus.
YOU’RE ONLY LIMITED BY YOUR IMAGINATION.
As a business consultant, I work hard to include as many of my clients as possible in my events. I have entertainment, food, locations, graphic design, printing, photography, video taping, and marketing, practically at my fingertips. We all work together to ensure that we share equally in the creation, cost, preparation, promotion and success of the events. And I’m happy to report that it works like a charm.
The goal should be to make your event memorable and creative ideas really help with this. And don’t be afraid to ham it up.
MARKETING SHOULDN’T HAVE TO COST OODLES OF MONEY
Show me the money – NO, show me the results! The truth is in… The marketing efforts that work aren’t the campaigns that cost lots of money. The ones that bring in the customers, capture the cash and fuel growth are creative, dynamic and touch people emotionally. In an increasingly cold world, people are desperate to feel. They want to know that they’re making a difference in someone’s life. They’re desperate to be noticed and valued.
I’m not sure how many people are actually aware of the fact that, people spend when they feel good. What better way to get your customers motivated to increase your revenue than by showing them a good time. When you invest in those relationships, you’re proving that you really care about them and they will return the feeling with their loyalty.
I hope this post has freed you from the thought pattern that you can’t achieve huge successes with marketing. You absolutely can and should try. Go ahead, be outrageous and push that envelop. Don’t hesitate to let me know how it goes…
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