100 POSTS AND COUNTING – 7 TIPS TO GET YOUR BLOG READ
November 8, 2011
With 100 posts under my belt, I decided to help new bloggers out with a bit of what I learned along the way. Here’s some of the “obvious” things I would have appreciated knowing when I started.
STEPPING TOWARDS SUCCESS.
The first step towards success with anything is to start with the end in mind. Why are you writing a blog? The answer to that very important question will give you some ideas about how to proceed with your posts.
WHO ARE YOU WRITING FOR?
Knowing your audience is imperative to reaching them. The more you know and understand your reader the easier it will be to speak to them. Give them what they want and they’ll stop back often, getting to know you and your topics.
THE TITLE IS KEY
If the title isn’t intriguing, attention grabbing, interesting, shocking, exciting, etc. you’ll never get their attention. One of my consistently viewed posts, Don’t Tell Me About the Labor Pains – Show Me the Baby, has an intriguing title.
To be honest with you, the title draws traffic like crazy but it really has nothing to do with babies. This has brought readers to me, but has negatively affected my bounce rate. You’ll have to decide how far you want to reach. Sometimes attention grabbing can and do backfire.
Using the celebrity “card” works well. Regular people are consistently drawn to the lives of the famous. They’re desperate to know what celebrities are doing and want to hear what they have to say, no matter how ridiculous. And they’re willing to pay real money for the latest scoop. (If anyone doubts this, just look at the revenue that Kim Kardashian reportedly made from her wedding.)
“What I Learned About Business, Last Week” wouldn’t have gotten nearly as many hits as, What I Learned From Kathy Ireland. She has celebrity cache and an incredible success story. This “model-turned-mogul” is founder and CEO of Kathy Ireland Worldwide. KIWW sells over 50,000 items, in 30 countries and has revenues of 1.4 billion. It all started with a pair of socks! OK, I’d say that Kathy Ireland has a story that every entrepreneur might want to hear.
TRIED AND TRUE ATTENTION GRABBERS
People love to know exactly what they’re going to get in exchange for their time. They also want to know the length of the commitment. These titles scream easy to read, low commitment, high payoff. Some of these titles tap the curiosity of the reader, making it imperative to get the answer within the text.
The following list should help increase the attention and grab readers.
How to … – “How to Write a Fabulous Blog Post”
Secret of …. – “The Secret of Triple Digit Sales – Posted from My Beach House in Hawaii”
Tips to …. – “From Red to Black – 9 Tips to Make Your Business Profitable”
Learn to … – “Learn to Write Posts that ROCK”
Steps to … – “Simple Steps to Quick Cash – No Jail Time Necessary”
3, 5, 7, 9 … – “7 Strategies that Produce BAD Results – Avoid Them”
You get the picture…
SEO – SEARCH ENGINE OPTIMIZATION
If you have specific goals for your blog, like increasing your business, you might want to get familiar with SEO and the Long Tail Keywords associated with your product or service. These will provide powerful clues about how your potential customers might be searching for you. I worked with Dempsey Marketing for this. Check it out, there are lots of free resources there for the beginner and advanced blogger.
Once you have the Long Tail Keywords for your business, you can then write blogs specifically around those topics. Make sure you use the keyword in the title and also in the post.
LAST BUT NOT LEAST
A blog is a big commitment. If you’re going to blog for business, you really should be blogging a minimum 3 times a week. It takes time. After all there’s choosing a topic, research, planning, writing, editing and proofing, posting, and promoting. It you’re like the rest of us, there might be other things to do every day besides blogging. Time must be set aside and blogging should be incorporated into your daily schedule to get it all done.
I would love to hear what you have to say. Please share your top tips for posts. With 100 posts under my belt, I know there is still so much to learn. What do you more experienced bloggers have to say. I look forward to hearing from you.
Thanks, good luck, and whatever you do, KEEP BLOGGING!
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