Pamela Cott of Pamela’s Fashion Boutique rules when it comes to customer service. On a layover a few days ago between flights from Orlando to Minneapolis, I hung out with friends in Dallas. We arrived at 12:30 and had a 3:30 flight back home.
Screaming away from DFW in a new black Volvo, we barely had time enough for lunch let alone shopping. After a fun chat and a quick bite Rachel and Jean E decided to head for some “shopping therapy.” Conveniently located next to the restaurant is Pamela’s.
Finishing up our conversation, we collected our stuff and were right behind them. In under 10 minutes, Rachel, quickly working towards “the cure,” had handed over the plastic and Pamela was lovingly wrapping the purchases. Jean E, being the good friend, was searching the racks and cases for accessories that Rachel would like.
In we zoom, like kids in a candy store. We’re all moving in different directions, enjoying the displays and the ease in which the boutique is set up. Items are not crammed together so you can barely see anything. Everything hangs freely and is in easy reach.
HELPFUL NOT HOVERING
As we laughed and chatted with each other, Pamela joined in, offering helpful suggestions and clever comments, making everyone feel completely at home.
WELCOMING, WARM AND FRIENDLY
It was like walking in on a party already in fully swing. We were warmly welcomed and immediately were incorporated in the fun.
Pamela didn’t just concentrate on the “shoppers” of the group. She gave the “window shoppers” just as much attention. Everyone was made to feel special, included and valued.
EDUCATING THE CUSTOMER
In the back of the showroom, there was a metal sheet attached to the wall. Magazine pages were he attached to the sheet using small magnets. Torn from Vogue, In Style, Oprah, and Elle, the fashions that were available at Pamela’s were highlighted with colored markers. The display was fun, exciting and informative. You really felt like you were cool and in style just being there. I’m sure those pages alone produced enough to pay her rent each month.
INCORPORATING THE SENSES
Drawn by the bold colors, exciting textures, inviting fragrance, smooth sounds, and sweet tastes, Pamela understands the use of senses in branding.
A FEAST FOR THE EYES
Color is everywhere, brights and bolds, this is not the store for the faint of heart. If you’re looking for excitement, this is the place to shop.
TEXTURE THAT MUST BE TOUCHED
Whether silky smooth satins, shining sequins or luxurious laces, you just can’t resist caressing the cloth on these garments.
SCENT SETS THE MOOD
Flickering candles not only set the mood, they envelop the visitor with a lite floral scent that women love. Many perfumes and candles throw off a harsh chemical smell that immediately triggers my allergies but soy candles and natural fragrances provide an environment that is soothing and peaceful.
MUSIC THAT ENHANCES THE EXPERIENCE
Like everything else at Pamela’s, the music enhanced the experience. For me, music can make or break my shopping experience. If the music is intense, loud or intimating, I can’t think and hence can’t make purchases.
While I love the products at Wholefoods and am willing to spend the extra money on organic produce, the shopping experience is horrible. I think the music being chosen by the staff, who are young, tattooed and pierced, and clearly have different tastes than I do. I haven’t been in years and absolutely refuse to shop there, just because the music is so offensive. I’m sure I’m not the only person feeling this way. I think this music issue is costing the Wholefoods in Minneapolis, MN a fortune.
TASTE THE DIFFERENCE
Cherry M&Ms on the counter. What women can resist a few chocolates as they pay their bill? Then in the back, under the metal sheet of fashion pages, there’s a Keurig Single Serve coffee maker.
e all were given a cute little packet of heart shaped mints that she sells there. That was a very nice gesture considering we weren’t all buying.
A TERRIFIC END
A wonderfully delightful experience was completed when Pamela came out from behind the counter and handed over the brightly colored, beautifully branded shopping bags to the shoppers. My two friends had spent about $1000 bucks in under half an hour. But we all walked out richer and happier because of such a well designed thought out and powerful brand imprint. It was memorable and in today’s world when was the last memorable shopping you’ve had?
BUT REALLY A NEW BEGINNING
As I mentioned earlier, Pamela’s Fashion Boutique is located next to Anamia’s Mexican Restaurant, a favorite of my Dallas friends. I know that they will be planning a stop to Pamela’s every time they are at Anamia’s.
Congratulations to everyone involved, I’m sure you’ll have many happy experiences shopping and enjoying friendships and after all isn’t it all about that?
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