THE ART OF CREATING A WINNING TEAM – 7 TIPS TO MAKE YOU A MASTER
March 23, 2012
Every business owner needs a good team. If you’re a solo-preneur, like me and many of my clients, a great team is even more important. Forming a team that works like a well oiled machine is an art.
Many people say that I have a gift for putting together winning teams. As I think about it, I realize that there is a strategy to getting the right group of professionals, working nicely, on a project.
The art of creating a winning team can be yours, too. With some practice following 7 tips will make you a master. So let’s get going…
IT’S A PARTY
Just like you would think about which guests to invite to an event, your team should have the same careful thought. Spend lots of time thinking about the qualities that each of the members should have. Every project has it’s own theme and your team should reflect the atmosphere that you are working to create as well as the work that needs to be done.
SEEK THE BEST YOU CAN ATTRACT
When I’m looking for a spot to fill, I strive to get the best possible candidate. I want an expert and I’m willing to work hard to get them interested in joining the team.
By the way – don’t be afraid to take a chance on a young professional with a “can do it attitude” and a great portfolio. I’m a firm believer in building my own, allowing me to shape them as I see fit.
GET TO KNOW THE PLAYERS
You won’t be able to get them to participate unless you know about them. The better you know who they are, what they want and how they think, the better your chances of tempting them to get on board .
Research your top choices and know what makes them tick, after all, you’re selling them on a concept. You must understand them to sell them successfully.
WHEEL AND DEAL
You might have to get creative. Don’t just stop at the first “No.” How can you turn that answer into a “Yes?” Is there anything you have to offer that they might want to trade? Is there anyone in your data-base they would like to know? Can you help them get closer to their goals?
The true art of creating a winning team depends on learning to be a wheeler and dealer. With some innovation you’ll find that “one thing” that is going to get them to play.
SCULPT THE OFFER
There is not a “one size fits all” pitch here. Each offer needs to be sculpted with a specific recipient in mind. The offer should be heavily based on individual motivations. The more it reflects the desires of the recipient of the offer, the better your chance of getting a “Yes.”
It’s not about you, what you want or what you need! Never start a pitch with what concerns you. ALWAYS talk about what that person is concerned with. Explain how being a member of your team is going to get them closer to their goals. Maybe it’ll help them learn something new, meet people that they should or would like to know. Whatever the benefit to them is what you should focus on.
MAKE IT EASY TO THEM TO SAY “YES”
Sometimes when I hear people talk about deals that they tried to get people to agree to, I am amazed. They are complicated, unclear and flimsy. There is no obvious benefit and they lack real structure. Often I don’t really even understand what the “ASK” is. I’m never surprised when people say No” to these deals, in fact, I’d be shocked if they didn’t.
If you want someone to join your team, make it easier for them to say “Yes,” then to say “No.” Think it through, know exactly what you want and what the expectation is. Clarity is key.
I believe the very best way to design a winning team is to find people who are better than you at the things that they do. Some people don’t appreciate this philosophy. They want to make sure that they are “large and in charge” so they look for people who are not as good at the job at hand as they are. I think this is the wrong approach. If you scale back to your level with everything, you’re not getting the best that you can get and your team will never truly be great.
People who strive to be the best will seek out others who are tops in their field. They want to surround themselves with winners. Knowing that being with the “A List” will only make them better at what they do.
How does one find the best people and form a superior team? I like to bring the top people in and support them to excel. The art of creating a winning team is not so difficult when you understand the basics. With the 7 tips you too should become a master team builder.
Make it fun, exciting and beneficial for everyone on your team. Be loyal and really work hard to promote them as well as yourself. Make sure everyone feels good about what they’ve done and their participation. If you are able to do this, you’ll have people coming to you to be part of your team.
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