My car is just a tiny university. I never drive anywhere that I don’t have an educational CD playing. Sometimes, I’m learning Italian, listening to Brian Tracy or Steve Harrison’s “Million Dollar Author’s Club.” The other day it was “Millionaire Maker?” Dan Kennedy.
NO BS IS THE WAY TO GO
For those of you who might know us, Dan Kennedy and me, you’ll know we are pretty similar. Both of us are direct, honest and tell it like it is. He’s famous for his “No BS” series of books, programs and conferences. I love his work and his very frank style. While many marketers out there are full of it, Dan is not one of them.
So there I am driving to a client meeting and out of the CD player comes these words… “Most people prefer a good excuse to a good opportunity.” This was so startling to me that I almost went off the road.
My mind was immediately filled with conflicting ideas, all at once. “Could this really be true? Are people so committed to good excuses? Shouldn’t their commitment be to the opportunity?” After listening to these words a few times and thinking about it for a week, I have some thoughts to share here.
EXCUSES, EXCUSES AND MORE EXCUSES
While a good excuse might seem to let someone off the hook, in reality it doesn’t. If the action is important it will keep circling back, usually with a more dramatic need attached. Taxes are a great example of this. Everyone knows they need to do their taxes, they make excuses. The taxes are late, penalties kick in, it becomes more expensive. More excuses are presented, higher penalties, more chance of audit. We all know where this goes and we know it’s not good. It all started with the excuses and ended with lots of pain.
FELLING THE POWER
Now, to the good opportunity. I know for me opportunity is a huge power boost. Even at the thought of a good one, the energy flows, excitement surges through my body and I can barely contain my excitement. I’m jet powered towards it. Moving through the air at the speed of light, I am SOARING!
KNOCK, KNOCK, WHO’S THERE?
However, I have seen others not be as attracted to opportunity as I am. They shy away from it, seemingly afraid of where it will take them. Not knowing what positive outcome this opportunity could bring. They seem willing to settle for the mildly unhappy place rather than grab a great opportunity and yank it to them.
I am sad when I see such waste.
COMPLEXITY OR FEAR
Dan Kennedy says that many people can’t make complex decisions. They are unable to see themselves living a better life and experiencing a higher standard of living. They are so trapped in their now that they can’t see what a great opportunity could bring. So they make excuses.
And after ten years in this business, after seeing so many people with brilliant ideas, who are unable or unwilling to take a chance to improve their lives and the lives of their families, I agree with him.
So I must ask you this, “Do you prefer a good excuse to a good opportunity? Are you selling yourself short? What example are you setting for your children?”
Andrew Tjernlund - The Secrets that Made $10 Million on Amazon in 2015
January 15, 2016
Jack Canfield on Focus Forward
July 7, 2013
The Key Ingredient to Success - Are YOU Missing It?