During my on camera interview with legendary Shel Horowitz, I was amazed at the versatility of this man. While many people tend to stay in a narrow area of expertise, Shel seems to know lots about lots of things. Many of the topics involve finance and conservation.
However… nothing could have prepared me for Shel’s story of how he and a local group stopped a huge company from “over-developing” a quiet hillside in his town. The passion, determination and commitment with which he and the town folks fought was inspiring. The strategies used to preserve their area and have their voices heard was truly amazing. A virtual marketing coup d’etat.
Guerrilla Marketing Goes Green a marriage of Marketing and Conservation and is sure to safe both money and the environment. I hope everyone will pick up a copy and start incorporating some of the easy to implement changes that will benefit everyone.
The added bonus is that it might even fortify you to stand up to something about which you believe strongly.
Take a few minutes, watch the video and learn many valuable tips form award winning author and activist Shell Horowitz.
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