AUTHORS, SPEAKERS, TRAINERS – YOU MUST DO THIS TO CAPTURE YOUR AUDIENCE’S ATTENTION
October 3, 2013
Authors, speakers and trainers, I’ve created this three part blog specifically for you. I know you are interested in spreading your message, communicating powerfully to your audiences and changing people’s lives. You want to hit bestseller status with your book and get media placement and dramatically increase your income. This post will explain the basics of a technique that is a sure fire way to reach those goals and more.
The following is a list of things you must do to capture your audience’s attention. However, don’t think you need to do everything on these lists. You don’t! You just need a mix that reaches them where they already are. In other words, if your market is on Linked In, likes teleseminars and video content, it might not be a good idea to focus too heavily on QR Codes, gaming and White papers. Think of it as enriching them with new content, not switching them to a consume in totally news ways.
Content is Key.
If you want to capture your audience’s attention, you MUST create, curate and generate content. The present and the future of marketing is clear. Content is at the root of all successful marketing campaigns.
So what is content?
Content is anything that you are using to actually educate, inform or improve the lives of your audience. Content can be delivered in any of the following ways:
Write it Out.
One book can launch you as an expert. With each and every publication your credibility rises in the eyes of your audience. Take the time to communicate your messages, ideas and differentiator to your audience in writing. The more an author writes, the more revenue they can generate. The great news is, publications, once created, last a long time.
Another interesting fact is that many people believe what they read much more than what they hear. They assume that if it is written it must be true. They take it for granted that the information they see in printed form is valid.
Buying decisions are made in direct relation to your written assets. The first step to expert status is a book. If you don’t have one, it’s well worth your time, energy and resources to write one. Here’s a bit of help with writing a book.
Written content includes: Books, Ebooks, Booklets, Articles, Blogs, Newsletters, Free Reports, White Papers, Tips, PowerPoints, Quotes, Research Reports, Industry Guides, Manifestos, Chronicles, Direct Mail, Buyers Guide, Case Studies, Tests, Quizzes.
Videos are a very important feature in content marketing. They allow the audience to quickly develop a much closer connection with the host of the video. The content is easy to consume and for some types of learners this is the preferred method of consumption. On another note, there are some very valid reasons to use video in your content marketing strategy, the search engines love it. A website with video content is 51 times more likely to reach the front page of Google. Higher rankings are always a welcome reward.
A picture is worth a 1000 words. With one quick look the viewer gets the message and the imprint is made.
These are some of the ways to deliver visual content: Podcasts, Vlogs, Videos, DVDs, TV Shows, Infographics, Photos.
I love to do more than one thing at a time. I listen to CDs while doing physical tasks like organizing, filing or driving. For me, I like to hear the same thing over and over and audios are great for that. Many people tell me that they enjoy consuming audio content more than any other medium.
Often audios can be derived from videos. This saves time in the duplication of existing content. Consider these options: Teleseminars, CDs, MP3s, Radio Shows, Speaking Engagements, Debates.
While this might seem like a lot of content options, the really fun ones with be included inpart two of this post.
Tomorrow, I’ll offer more more ways to capture your audience’s attention by using content. I’ll give you more information on how and why to use them. Stay Tuned…
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