In part one we give valuable information about Print, Visual and Auditory Content. Click here to see it.
This is where the content starts getting really creative. Using content aggregated (collected) from a variety of sources allows the consumer a richer experience. We’re starting to experience more of this blend of content and it is sure to increase. The future of content creation and marketing will rely more heavily on multimedia delivery.
Think about the content that you have been exposed to lately. Have you noticed how a wider variety of content is being delivered in conjunction with other forms? Magazines, Websites, Webinars, Seminars, Workshops, Microsites, Events, Conferences, How To Information, E Leaning Portals, Libraries, Digital Networks, and Virtual Summits are all seeking more ways to educate and inform the consumer.
Involvement is the key in these areas. We’re gathering and sharing extreme amounts of content, It’s right at our fingertips. Research shows that 71% of all purchasing decisions come after checking customer reviews. We’re asking and relying on the opinions of people we don’t even know to help us make our buying decisions. That’s pretty powerful.
Social Media leads this trend and could be compiled of or fueling the following: Community Forums, Challenges, Games, Online Communities, QR Codes, Widgets, Apps, Projects, and Open Forums.
While this lists might seem exhaustive, they are not complete. Aside from that, people are inventing new ways to create, curate and generate content. They’re also getting more sophisticated about knowing exactly which content to deliver to whom. Smart marketers also understand how to get their content shared within groups of like minded individuals.
Imagine the power of having your target audience receiving information that you’ve created just for them. Information that educates them about why your product or service is the best possible one to meet their challenges.
What is content marketing?
Joe Pulizzi, one of the leading thought leaders behind the content marketing and social media movement, defines content marketing in this way, “Content Marketing is owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating an curating content in order to change or enhance consumer behavior.”
I’ve been creating and curating for content rich sites and content driven marketing campaigns for a few years now and I’ve seen the results they can have on business. Increasingly, I have been recommending content creation to clients and using it myself to expand my reach and bring more potential clients.
Why does Content Marketing work?
Content marketing works so well because it educates interested parties. It allows the creator of the content to form powerful relationships with multiple potential clients at one time. As content is consumed, the perception of the creator rises in the mind of the consumer. Great content allows the creator to reach the expert status level for the viewer.
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If you would like to discuss how content marketing could help you and your business grow, contact me . I’d love to hear from you.